Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a subscriber) the better our conversion rate will be (Conversion rate = # of desired actions taken/# of page visitors). Dr. Wilson also cites a MarketingSherpa study that states that every link or element on your landing page that doesn’t support your conversion goals detracts from them. Good stuff on improving your landing page’s conversion rate & worth a read.
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