Don’t you find that it’s easy to recall the seminal images of your life…
- Giggling at the altar during your wedding ceremony
- The birth of your first child
- The Daisy Ad from the 1964 Presidential Campaign
You know the Daisy Ad. Ran once and pulled because it was too controversial. Child counting daisy petals as she plucks them supplanted by count down to nuclear explosion followed by ominous voice over? Cool News of the Day reminded me of the power of media in general and advertising in specific to create an image and preserve a message over generations.
I was 7 years old but I can still story board the Daisy Ad even after all of these years.
What kind of impression do you leave? Do people remember you? Your products? Your services? Or are you merely a momentary marketer leaving as lasting an impression as footprints in a desert sandstorm?
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PS – imagine the even greater power of the Daisy Ad if YouTube had been around in 1964!
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